Sales that works without the founder in the room.

Clozrr is a go-to-market and sales consultancy for small businesses. We turn founder-led selling into a team, a process and a pipeline you can forecast.

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The handoff from founder to sales team is where most small companies stall.

You built the business by selling it yourself. Hiring a rep and hoping doesn’t transfer that. We build the system first, then help you staff it.

Founder-led

  • Pitch lives in the founder’s head
  • Pricing set deal by deal
  • CRM is a contact list
  • Forecast is a feeling

Professional sales motion

  • Clear value proposition and a tested pitch
  • Pricing with guardrails
  • CRM that reflects how deals really move
  • Qualification and forecasting reps can follow

Strategy, systems and people, from one team.

Strategy and positioning

  • GTM strategy
  • Value proposition creation
  • Pricing guidance
  • Sales pitch creation and refinement

Process and systems

  • MEDDICC / MEDDPICC implementation
  • CRM consulting and optimization
  • Sales process design
  • Pipeline and forecast hygiene
  • AI sales tools and agents

Leadership and talent

  • Fractional sales leadership
  • Sales talent recruitment
  • Rep onboarding and coaching
  • Anything else that professionalizes your sales operation

Put AI to work where it moves revenue, not where it looks impressive.

AI can take hours of admin off your reps and make a small team perform like a larger one. It can also automate a broken process faster. We fix the process first, then add the automation.

Tool selection

We map your sales motion to the few tools worth paying for across prospecting, call intelligence, forecasting and enablement, and test them on your real deals before you commit.

AI sales agents

We design and build agents for work reps shouldn’t be doing: account research, outreach drafts, inbound qualification, meeting booking, call prep, follow-ups and CRM updates. Each has clear rules and a handoff to a human.

Data and CRM readiness

Agents are only as good as the data they read. We clean up fields, stages and ownership rules so AI works from facts, not guesses.

Guardrails and compliance

Brand voice, approval steps, data privacy, call-recording consent and outreach rules such as CAN-SPAM and GDPR, written down before anything goes live.

Rep enablement

Hands-on training and playbooks so your team uses AI to sell better, not just to send more.

Pilots that prove ROI

Small, measured tests against a baseline, judged on pipeline created, win rate and rep time saved. Scale what works and drop what doesn’t.

How one of our AI sales agents works

Every agent follows the same pattern, so you always know what it does and who is accountable.

Trigger

A new lead arrives, a call ends or a deal changes stage.

Agent

It researches the account, scores fit and drafts the next step.

Human check

A rep approves anything a customer will see.

CRM and results

Everything is logged and measured against your baseline.

Good to automate

  • Account and contact research
  • CRM data entry and cleanup
  • Scheduling and reminders
  • First drafts of outreach and follow-ups
  • Call summaries and next steps

What we keep human

  • Pricing and contract negotiation
  • Executive and champion relationships
  • Discovery on complex deals
  • Anything that changes terms or makes a promise
  • Final say on who gets contacted and when

Hiring an AI sales agency or vendor?

The market is crowded and hard to judge from the outside. We review proposals, join vendor calls and build a pilot scorecard. Ask these first:

  • Which parts of the work are done by people, and which by software?
  • Can they show results for a company like yours, and can you speak to that client?
  • Who owns the prompts, workflows, data and accounts if you leave?
  • How do they protect email deliverability and honor opt-outs and privacy rules?
  • What happens if the pilot fails, and what do you owe?
  • Are fees tied to activity, or to outcomes like meetings held and pipeline created?

Start with an AI sales readiness audit.

A short, fixed-scope review that ends with a clear list of where AI will pay off for your team, where it won’t, and what to fix first.

Request an audit
CRM data qualitySales processCurrent toolsTeam readinessCompliance risksQuick wins

Qualify harder. Close with fewer surprises.

MEDDICC and MEDDPICC give your team a shared language for deciding which deals deserve time. We tailor the framework to your buyers and wire it into your CRM so it gets used.

MetricsEconomic buyerDecision criteriaDecision processPaper processIdentify painChampionCompetition

Also built for launches and relaunches.

New products

Go-to-market plans for a product that has no sales history yet.

New divisions

Positioning, pricing and a sales plan for a business line entering new territory.

Acquired brands

Relaunch plans that give an acquired brand a clear reason to be bought again.

About Clozrr

Clozrr helps small businesses professionalize how they sell. We work with founders who are ready to hand sales to a team, and with companies launching products, building new divisions or relaunching acquired brands.

We cover the whole motion: positioning, pricing, process, CRM, leadership and hiring, so the pieces fit together.

Leadership team

Brian Looney

Leads Clozrr

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A leather Clozrr journal with a gold embossed logo, reading glasses and a fountain pen on a wooden desk

Let’s get you on the path to explosive growth.

A 30-minute intro call is free. We’ll tell you plainly whether Clozrr can help and what we’d tackle first.